THE VISION/MISSION
THE VISION
At HOK & DJS a subsidiary of DJS Lifestyles, we envision a world where fashion transcends conventional boundaries, offering the modern man an opportunity to express his individuality through avant-garde luxury menswear. Our designs are daringly innovative and trendsetting, blending bold, futuristic silhouettes with meticulous craftsmanship and opulent materials. Each piece is a testament to modern elegance, tailored for the discerning gentleman who embodies forward-thinking sophistication and unapologetic style.
Founded by choreographer and creative director Derrick J. Sellers, DJS Lifestyles serves as a platform not only to showcase Derrick’s visionary work but also to amplify the voices of both emerging and established designers and artists. Rooted in the vibrant cultures of San Francisco and Washington, D.C., our brand is committed to fostering creativity and innovation in all aspects of entertainment.
Our vision is to disrupt the ordinary by offering fashion that is unconventional, bold, inspired, and defiant. We believe in creating wearable art that challenges norms and excites the senses, evolving into something truly beautiful.
At HOK & DJS, we invite you to immerse yourself in a realm where fashion is not just clothing but a statement of creativity and individuality. Join us in redefining the boundaries of menswear and embracing a lifestyle that is as unique and dynamic as you are.
THE MISSION
At HOK & DJS (a subsidiary of DJS Lifestyles), we are redefining the landscape of men’s fashion by merging avant-garde artistry with high-end craftsmanship. Our mission is to empower bold, style-conscious individuals to express themselves through innovative, boundary-pushing designs that challenge the norms of conventional menswear.
Rooted in creativity, luxury, and authenticity, HOK & DJS is more than just a fashion brand—it is a movement. We are dedicated to curating pieces that blend fearless design, premium quality, and cultural storytelling, ensuring that every garment becomes a statement of identity, confidence, and sophistication.
Beyond fashion, we strive to foster an ecosystem of artistic collaboration, supporting emerging and established designers, artists, and visionaries who dare to disrupt the ordinary. From our cutting-edge HOK & DJS collections to our immersive Paper Dreams experience, we aim to spark dialogue, inspire creativity, and celebrate diversity in fashion, art, and performance.
Our business ethos is built on excellence, innovation, and sustainability. We commit to meticulous craftsmanship, ethical production, and uncompromising quality, ensuring that every piece from HOK & DJS is a testament to our dedication to the future of fashion.
HOK & DJS is more than what you wear—it’s how you live, move, and express the artistry within. Welcome to the future of menswear.