Co-Lead Designer & Artistic Director



Orlando "Da Artist" Ortiz is a native New Yorker born in Brooklyn, on April 15, 1988. He is the Co-lead & Artistic director DJS Lifestyles & Artistic/Creative of House Of King , at an early age Orlando developed a passion for the performing arts and fashion design. This passion was further ignited once he became a member of the Flatbush Boys and Girls Club at the age of 8, and was under the direction and mentorship of Ms. Alethea Sapp. The boys and girls club allowed Orlando to further explore his modeling, dancing, and acting skills which enabled him to land lead roles in commercials and a small movie role. During this time Orlando also created his first clothing line called “O” wear. From that young age Orlando knew that the world of fashion was in his future.  Over the years he's had the opportunity of working with several celebrity personalities such as, R&B recording artist and TV Personality LIL MO, SYLEENA JOHNSON, BET NETWORK, TVONE, and a list of other respected artists and organizations.

Currently Orlando is focusing on building his brand, producing his own fashion shows, launching his fashion line ‘KING O DESIGNS" and his women's shoe line “Reina”. He also continues his modeling career and giving back by coaching and mentoring his own modeling organization NEW GENERATION MODELS (NGM).

"Dream Bigger than you did Yesterday.." Is a saying that Orlando "King O" live by and aspire others to do the same!!!!

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